Internet User Growth in India Slowed Down by One-Third in 2022: IAMAI

In the terminal xviii months since the introduction of Jio, information consumption has risen multifold and while information technology is natural to await that this has accelerated adoption by new users, the situation isn't quite that.

As per the "Internet in India 2017" report compiled by Kantar IMRB and Cyberspace and Mobile Association of India (IAMAI), the rate at which telecom operators and internet service providers gain new users has reduced past nearly 1-third. The written report also predicted that the number of internet users in India volition reach 50 crores by June this.

As per the study, the charge per unit has slumped from 17 percent in 2016 to 12 percent in 2017. The fall is more significant in the urban regions where the growth charge per unit was 9% compared to the rural parts of the country where the growth charge per unit was fourteen%. Although the slowdown is not equally prominent as it was from 2015 to 2016 when it fell from thirty% to 17%, information technology is still a cause of business concern for telcos as there lies a wide telescopic of expansion of the net user base in India. This is because the internet has reached only 35% of the citizens, and is peculiarly low in rural Bharat where internet penetration lies at 20.26%.

India's Internet User Growth Slowed Down by One-Third in 2017: Kantar

Kantar IMRB notes that this decline in growth can be related to the lack of sufficient base stations or towers and the lack of availability of a cobweb internet network. The government of India is trying to remedy and has bodacious fiber internet touchpoints at 2 lakh gram panchayats across the country. Other reasons include uneven network distribution and patchy service, even in cities and towns.

The firm notes that 86% of urban users and 87% of those in the villages use their mobile phones to get online. Kantar, thus, warns that the growth rate could pass up farther if telecom operators do not pay enough attention to the quality of services and exercise non address the needs of rural India.

Even so, telcos accept promised several investments to caryatid their presence. While Bharti Airtel, the biggest operator by subscriber base, recently revised its targets for investment from ₹20,000 crore to ₹25,000 for the fiscal ending this March, Jio has plans to invest ₹30,000 crores to improve its services and infrastructure.